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The Power of Your Personal Brand
Whether you know it or not, you have a “brand.” Your brand determines how people view you and if that perspective is a positive or negative one. Are you considered trustworthy, professional, knowledgeable, easy going? Or do others see you as difficult, emotional, indecisive or disloyal? Sometimes these perceptions are accurate, but often they are not.
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This workshop will help you design your own personal brand and launch an effective personal “marketing” campaign across your organization, your community, or your customer base. Having a strong personal brand can have a major effect upon your promotability, opportunity and success.
In this workshop you will learn:
- About the power of your personal brand; how to design it – how to market it – how to build on it
- How your brand affects your ability to influence across the organization and beyond
- To practice some of the skills of influence – including persuasion, conflict resolution and negotiating
- About proven qualities of successful people in organizations and how that applies to you
Program Outline (Half-day or full-day program)
- Program Outline (Half-day or full-day program)
- Sources of power in an organization
- The power of a brand
- Challenges of self-perception
- Important components of your brand:
- Trust
- Building Relationships
- Values
- Memorable Qualities
- Characteristics of a Personal Brand
- Creating your Brand Model
- Uniqueness
- Constancy
- Pertinence
- Marketing Your Brand across the Organization
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